Market Research

Market research is at the heart of everything we do. We find the people who are actually searching in your space and tell you who they are, what they want and how they behave. Just call it a head start — or state-of-the-art market research. Whichever you prefer.

Forget Google for a Second. (Seriously.)

Let’s talk about your customer. The one you have. The one you want. Let’s talk.

Using a rich array of market research and SEO tools, we identify all of the major segments of your audience. As part of our digital marketing resources, we present you with a report that includes your target personas with detailed information about their demographics, online behavior and search patterns. And here’s the cool part: we figure out what your audience responds to and build that into all of our recommendations.

Understanding the Person Behind the Search

Market research is the first step in every part of our digital strategy and SEO deliverables — no matter how big or small the job. We use it to inform everything we do. That way your entire search and digital strategy is geared toward your audience with your goals in mind. Our process turns searchers into visitors, visitors into leads and leads into customers. And it’s all thanks to market research. (Thanks, market research!)

Market Research Tools

Experian Simmons, Nielsen Prizm and Google Analytics — among other tools — give us a rich profile of your actual users, based on extensive behavioral research, survey information and analytics data.